In 2005, I served as the principal campaign consultant for Ellen Johnson Sirleaf during her historic run for the presidency of Liberia. I played a key role in designing and directing the production of her campaign materials, helping to craft a clear and compelling message that resonated with voters across the country. My work involved close collaboration with her campaign team to ensure that her vision for a democratic and prosperous Liberia was effectively communicated. The success of the campaign culminated in Sirleaf becoming the first elected female head of state in Africa, a milestone I am proud to have contributed to.